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Marketing Effectiveness
Independent Monitoring Marketing Decisions and Advertising Activations
CARPOLL MARKETING EFFECTIVENESS
We offer clients the opportunity to measure and monitor real-time Out-of-Home (OOH) media activations. Our location-based technology, integrated into our extensive minicab network, captures authentic attention metrics in a distracted environment, offering insights into advertising and creative impact of your campaign.
This sustainable tech solution provides clarity to decision-makers when assessing campaign effectiveness in offline media. Our approach relies on scientific methodologies to measure the impact of campaigns on the audience perception, emotions, motivations and behavior.
Faster Insights with
Data Driven Rides
Our relentless pursuit of quick, round-the-clock solutions is powered by our tailor-made data collection platform, providing the most authentic cross-section of a population and available 24/7 within our minicab network
Turning Small Talk
Into Big Data
The passengers as a captive audience along with the ‘confessional’ nature of the cab are the ultimate environment for data collection
No more struggle in recruitment
Our panel refreshes itself on each ride with authentic and fresh respondents
Research Capabilities
Qual Fest
We offer marketing and advertising effectiveness services for on-going campaigns or pre-campaigns, based on qualitative research. We utilise Test-Your-Ad solutions to assess messaging, propositions, product packaging, branding, and much more.
By tapping into candid conversations and capturing passenger feedback within our minicabs, we provide valuable qualitative insights to enhance your marketing and advertising strategies. This enables you to fine-tune your campaigns for maximum impact and audience engagement.
Quant Parade
We offer quantitative assessments of marketing and advertising effectiveness, particularly for upcoming and ongoing campaigns. We collect quantitative data that measures the success of messaging, propositions, and other key metrics.
Relying on experimental design, we extract the unique added-value of your campaigns providing you with precise quantitative insights to optimise your marketing strategies, ensuring your campaigns are data-driven and highly impactful.
Location Based Data Collection
Fire questions and collect insights based on the minicab's location. As our minicab travels through various areas, we interact with passengers to gather valuable information and engage them with ongoing outdoor ads that are relevant to the cab's specific location. This dynamic approach allows us to tailor your marketing and advertising efforts based on real-time location, real-time data and passenger interactions, enhancing the effectiveness of your campaigns.
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