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Consumer Analysis
Surveys, Polls, Video Interactions, Audio-to-Text Interviews and Focus Groups
CARPOLL CONSUMER ANALYSIS
Our Qual & Quant services deliver robust consumer insights by tapping into the idle time and the 'confessional' nature of cab rides, resulting inhigh-quality data.
Passengers, as part of our on-demand verified panel, engage with our Qual & Quant methods during their journeys. We have established and consistently maintain an end-to-end system that ensures respondents are:
Real: They are who they claim to be.
Fresh: They are not overwhelmed with surveys.
Diverse: They come from various population groups.
Engaged: They willingly participate in surveys during their ride.
This solution is ideal for gaining a deeper understanding of consumer attitudes, behaviours, and motivations, product feedback, market trends, brand perceptions, consumer trends and buying behaviour.
We uphold high data quality standards across various socio-demographic criteria and offer accessible data formats or access to our user-friendly client portal dashboard.
Faster Insights with
Data Driven Rides
The passengers as a captive audience along with the ‘confessional’ nature of the cab are the ultimate environment for data collection
Turning Small Talk
Into Big Data
No more struggle in recruitment
Our panel refreshes itself on each ride with authentic and fresh respondents
Our relentless pursuit of quick, round-the-clock solutions is powered by our tailor-made data collection platform, providing the most authentic cross-section of a population and available 24/7 within our minicab network
Research Capabilities
Qual Fest
A qualitative research experience within a minicab. By capturing the unscripted conversations of passengers, we gather qualitative data that explores and delves into consumer behaviour, emotions, and preferences. By analysing this rich qualitative data using NLP-based AI we offer invaluable insights into the hidden 'why' behind consumer actions and decisions, giving you a holistic understanding of your audience.
Quant Parade
We harness data-driven insights during the minicab ride. Utilising passengers' idle time, we collect a wealth of quantitative data, including trends, patterns, correlations between demographic and psychological factors, as well as behavioural tendencies and audience segmentation.
This quantitative approach ensures a comprehensive understanding of the audience and the ability to generate predictive models to inform our clients' decision-making and business planning.
Online Interviews & Focus Groups
A unique approach to qualitative research, conducted seamlessly during a minicab ride. We engage passengers with in-depth interviews and focus group discussions, creating a comfortable and candid environment for open dialogue. This qualitative data collection method helps explore specific topics, elicit valuable feedback, and gain a deeper understanding of your target audience. By facilitating these intimate conversations, you can tap into the qualitative side of consumer insights and uncover the underlying motivations and perceptions that drive consumer choices.
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